I am very sure that my area of interest will be welcomed into the market. The Journalism degree at the University of Canberra is always growing, and this website can be used as a tool to promote the Uni, the journalism course and the writing of the students here.
Articles by other people, including faculty and the community, will be part of the site also, and these will help to draw in a greater audience.
Being able to sustain the site is another matter. I am sure that where there are journalism students, there are always stories, reports and reviews. However, it will be the act of keeping up the publication at regular intervals that might fall by the way-side, which, from my own experience at up-keeping blogs, generally goes to shit during busy times of the times.
If there is a team of students who are able to delegate tasks among them, and keep up with the influx (hopefully) of articles, then the site should be viable.
The market in this area of interest is definitely not saturated. Sure, there are other magazines trying to share the same target audience, but this site will reach out to a wider market over time. Also, the quality of journalism will be better as the contributions will be from journalism students, and having a by-line is an important part of our career portfolio. This site will also have sections, as mentioned in earlier posts, for things like music and food reviews, book and movie reviews and other things.
Another thing we can introduce is a multimedia section for, for example, graphic designers, photographers, architects… other people from UC who want to contribute their work. These people could post photos, or organise a journalism student to write an article to go with what they have to offer.
The site might even have a forum where people, like a photographer, who has a great photo but wants a story written can connect with a journalism student. Or it could work the opposite way, if a journalist is going to an event and needs a photographer… Oh so many options, so little words!
(If the online publication turns into a print publication, and then that fails, here is an idea for the leftovers)